History

Antica Officina del Farmacista was created in Florence, in 1983, out of the passion of Dr. Paolo Vranjes, a pharmacist, chemist and cosmetologist. Together with a staff of assistants, he creates and manufactures exclusive products which are the result of the perfect blend between meticulous innovative techniques and tireless research in tradition.
Born and bred in Bologna, where he also obtained his degree, Dr.Vranjes decided to join his personal history with that of Florence, the Italian city with the most ancient tradition of distillation of essences and perfumes. The story of Paolo Vranjes is also the story of a “nose”.
While still a child, he could already perceive the enigmatic influence of “odors”, which, through the sensitivity of the sense of smell, arrive directly to the heart. Through the years, this perception turned into a mission, and thus a great creator of olfactory emotions was born.“ The culture of perfumes was literally infused in me,” says Paolo Vranjes. “My grandfather was a silk trader with a passion for essences, and as a child I would watch him in the room where he kept his collection of perfumes which he searched for on his travels around the world. I was enraptured by that universe of rare, transparent bottles with their unusual, evocative scents, and I was fascinated by the secrets they held within them. Where were they from? What was so special about them? And how was a new magic created everytime they were mixed? Then one day my grandfather realized I was there, and with an understanding smile, he invited me to join him while making me promise not to touch anything. After that, we spent many more days together. My passion for essences and my culture were born in that room.”
Dr. Vranjes’s passion, together with his creativity, knowledge and competence, gave rise, through the years, to the unique and exclusive universe of Antica Officina del Farmacista, with its exciting ambient scents, its reliable cosmetics for face and body, and its surprising Extraits, precious wearable fragrances.
To step inside the Antica Officina del Farmacista is to allow yourself a moment of absolute pleasure as you follow seducing paths to discover the harmonious alchemy of emotions, research, and inspiration – the core ingredients necessary for the fine art of creating fragrances. The sophisticated design of the bottle is uniquely inspired by Florentine architecture; precious fragrance-filled jewels waiting to be discovered, inviting you to reawaken long forgotten memories.